CSR Report video
Client: OTE Group / Agency: My Spectrum
In 2016, OTE Group continued its sustainability actions, further enhancing its positive impact on the economy, the society and the environment. Our creative device was the ecosystem of smart devices that are part of our life: smartphones, tablets, laptops, smart TVs, on which people browse through social media channels and search using keywords that represent the sections of the CSR report. The search results show photos and videos of each action. But, next to the familiar “post” and “share” buttons, there’s also something that makes all those pieces of information stand out: the “CARE” button. By clicking or touching it, people can watch how OTE Group is creating a better world through technology and innovation.