Interactive sales presentations for tablets
Client: Genesis Pharma / Agency: Sprint
We transferred the hard-copied brochures of the client's products to a tablet platform, so their medical sales representatives could make presentations easily from their iPad, wherever they were. The target audience of these presentations were hospital doctors with hard specialties, having little or no time to spare on new information. So we had to rely on three basic principles which we successfully used throughout: 1. simple and clarified navigation, so the presenter could easily apply “micro strategy” and select specific content according to each doctor’s interest, 2. brief and quick animations of the characteristics of each product so they could be easily understood, 3. offline access to all presentations so they could be launched without need of internet connection.
