Process simplification visual identity system
Client: Cosmote / Agency: My Spectrum / Design & illustrations: The Comeback
Cosmote needed to create a visual identity system for the simplification of processes in a fresh, creative and friendly way. For this spec work a lot of planning ahead was required, as well as a strategy for conveying an extremely complex series of processes. The target audience were thousands of employees, so we needed to create a visual identity and clear messaging. We also needed the human interaction element in a friendly face so we collaborated with Alina Kotsovoulou, a famous Greek actress with a distinctive personal style, popular for her quick wit, intelligent sense of humor and a unique ability to dig deep emotionally.