The ReGeneration Experience of the Greek Millennials
Client: Coca-Cola HBC / Agency: My Spectrum
We created and delivered a multimedia longform story for the web. This challenge was a Corporate Reputation building initiative, so we needed to be cautious on the prominence of overall branding. Our objective was to ensure both awareness raising and virality to 20-35 year-old Millennials. Due to low attention span and overload of information they receive, the story had to be highly impactful and eye-catching. The longform included text, videos, photo portraits of the interns (as well as personal photos related to our story), infographics, sound clips of interviews and shareable parts for social media.