![](https://cdn.myportfolio.com/6d2264fa-5510-4b3e-8a4f-33bc71e5ab7f/56191572-18f6-4828-a9ea-2a1ec744caa6_rw_1200.png?h=36c2ec9e1b09be649be255944bbd2265)
The ReGeneration Experience of the Greek Millennials
Client: Coca-Cola HBC / Agency: My Spectrum
We created and delivered a multimedia longform story for the web. This challenge was a Corporate Reputation building initiative, so we needed to be cautious on the prominence of overall branding. Our objective was to ensure both awareness raising and virality to 20-35 year-old Millennials. Due to low attention span and overload of information they receive, the story had to be highly impactful and eye-catching. The longform included text, videos, photo portraits of the interns (as well as personal photos related to our story), infographics, sound clips of interviews and shareable parts for social media.
![](https://cdn.myportfolio.com/6d2264fa-5510-4b3e-8a4f-33bc71e5ab7f/b8c1e511-0f03-4bdb-b6f8-77420ec94292_rw_1200.png?h=9345a4e145dfd832dab73835753943e7)
![](https://cdn.myportfolio.com/6d2264fa-5510-4b3e-8a4f-33bc71e5ab7f/965a0a13-5ecb-470b-b572-7c335ddd9644_rw_1200.jpg?h=2cd2cff06082db2c4843ad9903b4f1f4)
![](https://cdn.myportfolio.com/6d2264fa-5510-4b3e-8a4f-33bc71e5ab7f/4482e916-18fa-46af-9788-7593d8740620_rw_1200.jpg?h=533dae4ac1b92195f0b6bcaa2ebe3493)