CIC video presentation
Client: Coca-Cola HBC / Agency: My Spectrum
Consumer Interaction Center (CIC) is focusing on social media interactions with Coca-Cola consumers. We were asked to show that CIC team are the crème de la crème of social, position themselves as innovators in the company and industry and present in a clear and easy to understand way what they have achieved the last 2 years. The challenge was that as far as content was concerned we had only screenshots and data, so we needed to create something that would rock big time using these elements. We had to think bold and dynamic, as we didn’t want another presentation turned into video, but something that would present the CIC story in a super 'sexy' way, introduce the extraordinary team that works across many markets and share its amazing results.