AreA1 roadshow digital & interactive content
Client: Audi / Agency: Producta Direct / Creative Director: John Vamvouras
We created audiovisual and interactive content for the Audi A1 launch event in the Greek market. This was a complex project because Audi had already created AreA1, an exceptional launch event stand which was set in many different European cities and now it was about to come to Athens. We strictly followed the brand guidelines and we came up with some imaginative installations that would fit well with the overall concept: 3D mapping, holographic projections, digital signage and an interactive racing game. Combined with various events held by other teams, success and publicity was great. The event lasted for an entire month.