myAlpha Wallet VR Experience
Client: Alpha Bank / Agency: DDB
Alpha Bank was the main sponsor of TEDx Academy and participated as a key proponent of the latest developments in the field of electronic banking with Concept Space, a kiosk that drew a large number of participants, setting a high bar for creative content creation. The bank’s concept for the TEDx 2016 event was “Reimagine payments”, a motto which gave us a great opportunity to think outside the box. We combined live video and 3D animation to design and develop a sophisticated Virtual Reality experience for myAlpha Wallet mobile payment app, an immersive dreamy journey into the brand new world of digital payments. The experience was viewed using Google Cardboard and it was met with so many enthusiastic responses that led to its immediate release on YouTube and Facebook as well.