MAZI magazine redesign (spec work)
Client: Alpha Bank
As part of a speculative redesign initiative, we reimagined MAZI, Alpha Bank’s internal publication, as a contemporary digital-first magazine aligned with the organization’s evolving brand and culture. Our proposals introduced a refreshed editorial identity centered around visual storytelling, incorporating infographics, photography and illustration to create a more immersive and engaging reading experience. The redesigned publication aimed to move beyond the traditional corporate magazine format, leveraging digital capabilities to support interactivity and richer content delivery. Creative design and art direction were led by our collaborator Dimitris Kanellopoulos and his studio, Synthesee, translating Alpha Bank’s values into a modern, cohesive visual system that enhances clarity, strengthens internal engagement, and supports the bank’s broader transformation narrative.
